“REGAL”中文名稱“皇家”,源由1978年公司創(chuàng)始人陳炎昆先生游學(xué)英國(guó)倫敦,于白金漢宮廣場(chǎng)親睹英國(guó)女王校閱皇家衛(wèi)隊(duì)盛典的場(chǎng)面,充分展示英國(guó)皇族的尊貴典雅華麗的風(fēng)范,從而取名“皇家”.英國(guó)皇族擁有的非凡氣魄,尊貴儒雅,時(shí)尚的氣質(zhì),從而塑造皇家的品牌形象,我們追求以設(shè)計(jì)質(zhì)量高級(jí)化,價(jià)格平民化,高貴不貴的宗旨,讓消費(fèi)者更深入體會(huì)“生活,藝術(shù),文化”的英國(guó)皇族風(fēng)范。

The beauty of writing字譯“書(shū)寫(xiě)之美”,皇家筆書(shū)寫(xiě)工具制作以完美設(shè)計(jì)及精湛手工技術(shù),滿足實(shí)用與時(shí)尚,便書(shū)寫(xiě)成為美麗,樂(lè)趣及喜悅的目標(biāo)外,更提升為生活,藝術(shù),文化的境界為愿景,除隨身攜帶及珍藏外,更是饋贈(zèng)親友的尊榮好禮,不僅能淋漓盡致表達(dá)您的心意,更彰顯你的獨(dú)到眼光和非凡品味。

皇家書(shū)寫(xiě)工業(yè)目前總計(jì)有24個(gè)大系列,主要以銥金,寶珠,圓珠筆為主,銥金筆配有吸水器(墨水囊),寶珠筆配備可替換的寶珠芯,同時(shí)圓珠筆也配有可替換的圓珠芯。

皇家書(shū)寫(xiě)工具的設(shè)計(jì)理念以時(shí)尚與懷古結(jié)合,體現(xiàn)歐洲風(fēng)格為題材,將歐洲簡(jiǎn)潔,穩(wěn)重而又不失高貴的特征結(jié)合于商品上,使皇家書(shū)寫(xiě)工具與國(guó)內(nèi)其他品牌的不同特色體現(xiàn)得淋漓盡致。

英國(guó)皇家筆于1979年申請(qǐng)品牌注冊(cè)于臺(tái)灣,專(zhuān)精于書(shū)寫(xiě)工具之生產(chǎn)與行銷(xiāo)迄今,初期以中文品牌“皇家筆”行銷(xiāo)于臺(tái)灣內(nèi)銷(xiāo)市場(chǎng).1987年起,以“REGAL”于世界上重點(diǎn)國(guó)家注冊(cè),并藉國(guó)際上展覽會(huì)介紹“REGAL”,目前產(chǎn)品行銷(xiāo)歐洲,美洲,亞洲,中南美洲等60個(gè)國(guó)家;且與30個(gè)國(guó)家建立“REGAL”品牌代理銷(xiāo)售.我們相稱為“Regal Family”(皇家家族),知名度與國(guó)際市場(chǎng)占有率已堪足列為世界性品牌之林!

我們累積了31年的研發(fā)設(shè)計(jì)經(jīng)驗(yàn),質(zhì)量及商譽(yù),亦為國(guó)際上知名世界性品牌商代工(OEM)及委托設(shè)計(jì)代工(ODM)他們的品牌足跡遍及全世界.經(jīng)營(yíng)上我們重視客戶服務(wù),以消費(fèi)者及市場(chǎng)為導(dǎo)向,產(chǎn)銷(xiāo)分享能達(dá)雙贏目標(biāo),貫徹企業(yè)永續(xù)經(jīng)營(yíng)的理念。

“REGAL”,its idea came from the owner of Regal company Andy Chen,When he took his overseas studies in London and saw the royal parade offered by British queen in Buckingham Palace,The name of Regal came into being as our company and brand name,It symbols noble and honorable as our product style,but the deepest meaning is its popularization like our policy by offering the very competitive price to our customers.

Our REGAL brand registered in 1979 in Taiwan for manufacturing”writing instrument”and contributing to sales till now,since 1987,we started our exporting business with”REGAL”brand all over the world and apply”REGAL”brand registeration in some countries,In the meanwhile,we actively attend the international exhibition to take the best opportunity to introduce our product to customers,We sell our high quality goods through over the world,Europe,U.S.A.Middle&South American,Asia ,Africa,and Middle East etc total 58 countries.

Now we have established our brand sales agent with 23 countries called our partner”Regal Family”.We also make OEM&ODM for some very famous company which their brand tracks all over the world,With accumulating experience of 31 years in innovation,design,high quality control,good reputation which as our very valued treasure and help us stand on very solid foot to look forward the bright future.